The mandate
Have you ever bent and manipulated paper clips to make new shapes? I was inspired by these often overlooked objects and designed a typography based on their unique forms. Using Cinema 4D, I recreated the typography in 3D.
First drafts
Everything started by some doodlings on my sketchbook and bit by bit all the characters started to come along. Sketching ideas in paper first is vital in my creative process.
Working with illustrator
Here’s where the fun begins—figuring out how to transform doodles into actual paper clip characters in Illustrator.
Mockups
Applying the typography to mockups helps visualize the design in a real-world context.
Animations
Experimenting with Cinema 4D to bring the typography to life was an incredibly rewarding experience.