The mandate
This personal project is inspired by an everyday object that’s often overlooked: the paper clip. I explored its elegant, functional form to create a custom typography, crafted using Adobe Illustrator and Cinema 4D.
First drafts
It all began with a few doodles in my sketchbook. Bit by bit, each character started to take shape. Sketching ideas is one of the most enjoyable parts of my process
Working with illustrator
Here’s where the fun begins—figuring out how to transform doodles into actual paper clip characters in Illustrator.
Mockups
Applying the typography to mockups helps visualize the design in a real-world context.
Animations
Experimenting with Cinema 4D to bring the typography to life was an incredibly rewarding experience.