The mandate
Sample papers are a key tool for Rapido’s Business. With it, clients can choose what paper they are going to use to print their books.In the redesign I wanted to use this tool also to promote our services and color & typography reference for designers.
First drafts
Cover
The use of colourful and impactful images was a key element in the process. In terms of typography I chose to pair Montserrat bold for titles and subtitles, and oxygen regular for paragraph text. To convey the variety of papers and how important color is for us, a beautiful abstract texture was perfect to describe it!
Internal pages
Taking advantage of some pages to promote the services.
The samples in production
Seeing the final product in production gives such a good satisfaction!
Banners draft
Animated banners in HTML to let our customers know about the new samples.
